Product Manager - Diversified Consumer Business Unit at Detroit

SUMMARY

Responsible for product design, development and implementation within Diversified Consumer Business Unit which includes BCBSM Ancillary and Product Partners. Responsible for monitoring, collecting and analyzingancillary business product metrics and trends and to identify what BCBSM needs to do to maximize its presence and financial performance in the ancillary market.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

1. Lead the product development process across multiple disciplines, including; actuarial, compliance, underwriting, IT, claims and sales

2. Develop and implement products to best attract target market segments and distribution partners

3. Develop product strategies and tactics through analysis of product positioning and market pricing

4. Serve as a subject matter expert on product designs

5. Keep abreast of corporate product and program changes and determine ramification on Ancillary products.

6. Respond to questions relative to Ancillary products for other areas or agent liaison as needed.

7. Monitor product performance and all product performance reporting. Develop a strategy and lifecycle plan for each product (utilization, med/loss, membership, profit etc.)

8. Manage product lifecycles for existing products, including modifications necessary to remain compliant with changes in legislation

9. Primary point of contact between BCBSM Ancillary and Product Partners with respect to product delivery, monitoring and maintenance

10. Ownership of both group and individual product portfolios, including the relationship between the two.

11. Work closely with marketing team to create product specific marketing and promotional material for various audiences.

12. Important input into the following processes;

a. Consumer collateral development, including online tools and content

b. Agent collateral development, including online tools and content

c. Marketing campaign development

13. Present product proposals to management. Monitor sales for trends, identify problems in product performance, and present findings to management.

14. Determine consumer research needs for qualitative and quantitative market assessments.

15. Coordinate with agent training and development to develop product specific education and to identify training issues and opportunities. Routinely visit and communicate with field sales force to discuss product concerns, development processes and sales strategy.

16. Responsible for providing timely, accurate assistance to the sales force on all products, providing critical competitor analysis, managing product development design and technical requirements

17. Represent product on cross functional teams that may include; customer service, sales support, and account and policyholder services

18. Manage multiple projects and to work with internal and external clients to identify needs and develop solutions.

 Requirements

Country: USA, State: Michigan, City: Detroit, Company: Blue Cross Blue Shield of Michigan.